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QALFM have exciting and informative monthly events scheduled for 2008, including high profile speakers, round table discussions, a great debate and workshops. Various marketing topics will be covered from client satisfaction to internal and external communication plans, tender winning and how to get the work once you've won, to discovering the correct techniques to assist Lawyers in communicating the right messages to your clients about your firm's brand. | |
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At our monthly ‘Coffee Breaks’, members have the opportunity to raise law firm marketing issues in an open forum discussion. Often as marketing professionals, we are expected to be experts on branding, publications and graphic design, website development and maintenance, public relations, events management, crisis management and client relationship management as well as think strategically and measure and justify all our efforts (ROI and budget guru). The ‘Coffee Break’ allows members the opportunity to discuss these common issues/problems and come up with solutions or strategies to try to implement in the workplace.
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